Sherry C. Reed

SVP W. WA & Idaho

Sherry oversees the operations of a highly skilled team of Multi-Family Portfolio Managers. She excels in the management of mixed-use, garden style and urban apartment developments. During crucial development stages, she partners with clients on projects from successful lease ups through to stabilization – all while maximizing income, reducing expenses and risk. Her teams are engaged, energetic and consistently exceed their goals.

Sherry is proud to have over 26 years experience in the property management industry. Her career began as a Leasing Agent working for the Marketing Director at Lincoln Property Company. Sherry had a hand in the successful lease up of many of LPC’s developments and also played a role as the Business Manager. She then transitioned to a career with Equity Residential in the Portland, Puget Sound and Bay Area markets. She was chosen to lead and be the ‘boots on the ground’ when Equity expanded into the Bay Area. Sherry was a key team member in the transition of 15 properties in 18 months, including a portfolio purchase and other single transactions. Her strength and abilities include to attracting and retaining high performing employees, flexibility and execution to focus on the big picture while still focusing on attention to details. All qualities contribute to the success of Sherry in her role, making Coast  successful and their clients, loyal and long-term.

Sherry enjoys golf, gardening, decorating and is very family oriented. She enjoys giving back to the community such as the Boys and Girls Clubs.